Anna Vallès y el estilismo en la fotografía de moda desde los años noventa a la actualidad

Abstract

The transformation of fashion photography in Spain is explored through the professional trajectory of Anna Vallès, a stylist and creative director active from the 1990s to the present. The period between 1990 and 2008 is presented as a critical phase in the professionalization of Spanish editorial fashion, characterized by increasing advertising investment, access to international creative resources, and strong competition among magazines such as Woman, Marie Claire, and El País Semanal. The impact of the 2008 economic crisis is also considered, along with the subsequent challenges brought about by digitalization and the rise of social media. The text highlights the aesthetic and conceptual shifts that shaped the industry, the working methods within fashion editorials, and the relationship between stylists and photographers. Based on an in-depth interview, this analysis offers an original perspective on Vallès’s legacy and her contribution to Spanish fashion, emphasizing the importance of styling in the creation of visual narratives.